Gartner Peer Community is for technology and business leaders to engage in discussions with peers and share knowledge in real time. Surveys are designed by Gartner Peer Community editors and appear on the Gartner Peer Community platform. Once the respondent threshold is met, survey results are summarized in a One-Minute Insight. The results of this summary are representative of the respondents that participated in the survey.
One Minute Insight reports offer high-value content that deserves a broader reach. The growth team sees strong SEO potential and wants to ensure these insights are easily discoverable beyond the private community. Since these reports are initially designed and published in a PDF format, we needed to create a dynamic version to be discoverable and also live outside the platform. In collaboration with product managers and engineers, I created a version that mimics the same aesthetics as the current One Minute Insight branding into a live web version. In order to keep this scalable, we are currently using a CMS system, this was kept in mind when designing. We’ve also added a “More Like This” section on the right-hand rail for users to discover more content.